Sunday, November 9, 2014

Question of the Week: Comfortable (a PSA)

You may have seen a link to this video on Facebook, blogs, or even in Time Magazine, over the last week. Comfortable: 50 People, 1 Question was produced by a group called the Jubilee Project that produces PSAs about, well, lots of things.
The concept? Adults and kids are all asked the same question: If you could change ONE thing about yourself, what would it be?
The full video is below, but I'll give you a sneak preview. The adults name a range of features: forehead size, eye shape, height, stretch marks, ears. The kids also name a range of features: mermaid tail, shark mouth, cheetah legs, wings, and - gasp - nothing at all.
The high level take-away is that adults are more likely to focus on what they perceive to be flaws about themselves, and kids are inclined to think of new features or powers that they would like. Adults are jaded and have broken self-esteem, and kids don't.
This video made me ask myself:
  • At what point do we shift from loving our bodies to being able to immediately identify the things we hate about them?
  • Is this just good social marketing? I mean, there's research that kids are more creative than adults. Maybe kids just interpret the question differently.
  • Whatever the reason behind the answers, how do we change them?
So, question of the week: How do we create a society in which more people want a super power rather than a smaller nose?


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